Ian Alistair Thomas1, Cathal Buckley2, Edel Kelly3, Emma Dillon4, John Lynch4, Brian Moran4, Thia Hennessy5 and Paul N.C. Murphy6, (1)Agriculture & Food Science, Room 127, University College Dublin, Dublin, IRELAND, (2)Institute of Technology Tralee, Tralee, Ireland, (3)Agricultural and Food Economics, University College Dublin, Dublin, Ireland, (4)Agricultural Economics and Farm Surveys Department, Teagasc, Athenry, Ireland, (5)Food Business and Development, University College Cork, Cork, Ireland, (6)Environment and Sustainable Resource Management Section, University College Dublin, Dublin, Ireland