Including Private and Public Partners to Improve Impact and Further the University's Soil Health Message.

Forming partnerships amongst Ag agencies, industries, media, and farmers combine resources to produce and share science-based practical information that can be applied on-farm. The sharing of this information is a critical step for on-farm implementation of conservation and soil health management strategies.

There is power with a carefully thought out, diverse team. Adding different stakeholders to your team builds on the knowledge, strengthens the focus, and helps create a more robust educational outreach program. Agencies, institutions, and organizations all have different approaches, resources, and boundaries when it comes to identifying issues and creating solutions to protect and enhance soil health. How do you approach new entities, how do you define the benefits for each group, and not lose your identity in the process?

Even successful alliances have a few bumps in the road. This session will discuss the strategies and guidelines used to form these partnerships and how to manage challenges that may arise.