Measurements That Matter: Ensuring Quality and Traceability of Data for Digital Ag Insights.

Farmers have a growing number of tools at their disposal to monitor their fields and adjust their management practices accordingly. Unfortunately more data does not always lead to better decisions: The old computing adage ""garbage in, garbage out"" can be equally applied to digital and precision agriculture. Here we will discuss common challenges that can undermine the utility of sensor data and propose a framework of best practices to ensure that every new sensor and cloud data source provides value to customers and companies alike.