Managing Global Resources for a Secure Future

2017 Annual Meeting | Oct. 22-25 | Tampa, FL

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Division: Workshops

Title: Generation Image – Photography 101 for Communicating Science & Research

Organizer: Susan Fisk
Lead Community Sponsor:
Community Cosponsor:
Format: Oral Topical Session
Keywords: Communications, Outreach, Photography and Social media

Session Description: Ticket Required to Attend: In today’s news, headlines and stories are shorter. The average length of a YouTube video is 3 minutes for a good reason – more people watch shorter videos (sadly, especially of cats). The fact is, the world is moving to brevity. We’ve gone from baby boomers, to Gen X and Y, Millennials, and now “Generation Image.” That’s what today’s public wants, so how can scientists give it to them?   In this new world, what better tool to help you communicate about your research than a photograph? Photos can be shared in web stories, blogs, social media, and even in print. They bring a richness and clarity to your science story – when done right. They are one of the best communications tools out there.   In this session you will learn: What are the various types of photos that can help communicate your research; What tools do you need (I promise, it’s not expensive);How to manage all your photos efficiently; and, how to use the photos to communicate what you do. Suggested materials to bring to the session: a smartphone and/or a laptop computer/tablet, fully charged before the workshop! Highly recommended: create Facebook, Twitter and/or Instagram accounts to attend this session – we won’t have time to create them in class.   Optional: after the session, we’ll go outside and practice our new photo skills on some of the convention center area’s plants!