Session: Special Session Symposium--Media Relations for Scientists 101

Division: Special Sessions

Title: Special Session Symposium--Media Relations for Scientists 101

Organizer: Susan Fisk
Lead Community Sponsor:
Cosponsor: ASA Section: Education and Extension
Community Cosponsor:
Format: Oral Topical Session
Keywords: Communications, media, media relations and science communications

Session Description: When speaking to the public, we need to be clear and concise. Media relations is a "next step" to science communications. Attend this workshop to learn how to- *Understand the news story process across print, radio (podcast) and television (video) news. *Be able to better prepare for interviews. *Gain knowledge in interviewing techniques to help get your determined message across. *Learn techniques for interviews that might not go as planned, to build better bridges with media.