Session: Maximize the Impact for Your Published Work

Title: Maximize the Impact for Your Published Work

Session Description: More than half of the traffic to Wiley Online Library in the past year came from search engines such as Google, Yahoo, and so on. Now more than ever, it is important that you put yourself in position to be found (something you can done prior to publication) and this can be helped through search engine optimization (SEO). SEO, the process of improving the ranking of a webpage in a search engine's results so your article appears at the top of the list. This presentation will focus on four broad steps featuring examples: 1. Use keywords - Choose relevant keywords and key phrases and use throughout article 2. Choose a smart title - Must be descriptive and incorporate key phrases related to your topic 3. Write a good abstract - Express key points and findings from your article in simple terms 4. Build links - Create a network of inbound links and citations to your article. 5. Ways to promote your article after publication. Time will be reserved at the end for extensive Q&A.