Engaging the World with Soilhub.Com.

Today’s world is increasingly connected with technology and social media. The barriers for entry into the online world are deteriorating by the day thanks to advances in online tools and the rise of social media sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Soil science is certainly a discipline that lends itself to hands-on learning and field observations of soil properties, however, the online world should not be left out of the learning equation. SoilHub.com was created to provide a platform for education and the sharing of knowledge related to soil science on the internet and through social media. Challenges to engaging a diverse world audience as well as strategies to present soil content across multiple platforms will be discussed.