The Main Non-Tariff Barriers to Brazilian Beef By China and South Korea.

The main non-tariff barriers to Brazilian beef by China and South Korea. Despite the status of being the world's largest beef exporter, Brazil faces major challenges such as increased competition mainly from India, the economic difficulties of its major trading partners in the industry and the application of non-tariff barriers, the main theme of this study, which hinder the opening of new markets and threaten the already existing trade relations. This study aimed to identify the main non-tariff barriers to Brazilian beef by the People's Republic of China and Republic of Korea, two major emerging markets of Asia. Then, it was collected data on major non-tariff barriers currently used on international trade according to the publication of the United Nations. China and South Korea were also characterized, through the presenting of statistical data on them, their beef consumption, their consumption trends, protectionist policies and non-tariff barriers applied by them to the import of Brazilian beef. Finally, actions taken by government and industry in Brazil to overthrow such barriers and to open up these markets were identified. The research shows that these barriers are of sanitary and phytosanitary nature, implemented as a result of non eradication of foot and mouth disease without vaccination in Brazil and also the occurrence of he death of two Brazilian animal carriers of the bovine spongiform encephalopathy protein agent, commonly known as the mad cow disease. Moreover, it indicated that Brazil recognizes the importance of Asian markets especially because of their increased demand for beef, and therefore it is investing in promoting the national product for these markets. Keywords: Beef. Non-Tariff Barriers. China. South Korea.