Have you ever thought: I wish people understood what I did? Or: Why doesn’t everyone value my science? We designed this workshop to help you…and our Societies…develop clear science messages for the public.

In this workshop, you will learn how to:

• define your audiences;
• create compelling messages for each audience;
• frame your messages to be audience-relatable; and,
• generate story ideas that interest journalists.

This is a hands-on workshop, so bring at least two rough drafts of different messages  or communications objectives you want to refine. Roll up your sleeves and work with other scientists and our science communications team to hone your message and work successfully with the public. Bring your computer and be ready to write and edit messages!